For merchants
Take your Johannesburg shop beyond Johannesburg.
JHBX helps independent merchants make their products discoverable and purchasable by customers beyond their physical storefront.
Why sell on JHBX
- Reach customers beyond your immediate area.
- Create a structured digital sales channel.
- Manage marketplace orders.
- Participate in coordinated fulfilment.
- Access merchant support.
No guaranteed sales or income.

Who JHBX is for
Independent Johannesburg merchants.
JHBX is for independent Johannesburg retailers and merchants offering legitimate physical goods that meet JHBX marketplace standards. Categories and individual products are subject to review — listing is not automatic.
- Fashion
- Hair & Beauty
- Shoes
- Accessories
- Homeware
- Kitchen
- Electronics
- Wholesale products
- Other approved physical goods
How onboarding works
From application to first order.
- 01
Apply
Submit your merchant application with your business and product details.
- 02
Review
JHBX reviews your application against marketplace standards.
- 03
Approval
Approved applications move into onboarding.
- 04
Merchant setup
Your merchant account and settings are configured.
- 05
Product onboarding
Products, pricing and stock information are loaded.
- 06
Start selling
Your products become available to customers on the marketplace.
Merchant responsibilities
What merchants commit to.
- Accurate product information
- Descriptions, images and specifications must reflect the actual product.
- Accurate pricing
- Prices listed must be the prices honoured.
- Stock confirmation
- Confirm availability of ordered items promptly.
- Timely order preparation
- Prepare sold items within the expected preparation window.
- Product authenticity
- Products must be legitimate and correctly represented.
- Appropriate packaging
- Items must be packed to survive handling and transit.
- Customer and order standards
- Meet the marketplace's order handling and communication standards.
- Policy compliance
- Operate within JHBX marketplace policies and applicable law.
Ready to list your products?
Applications are reviewed before onboarding begins.